Why Isn't Your Home Selling?

Tuesday Jul 11th, 2017



When a home isn't selling the feelings of frustration and confusion can overwhelm and cloud the reasons for the lack of a home selling. Say's Raj Sharma | Real Estate Broker | Brampton Real Estate


Here are six most common reasons why a home failed to sell and how to address those issues so the same result does not happen again. 

1.  The Price of The Home

The home seller often prices their home higher than it should be. While pricing a home takes some more efforts of a realtor to prepare comparative market analysis (CMA) and to price it right, But that does not mean home sellers should relax once a price is set. Home sellers and their realtor need to pay attention to buyer feedback with regards to their home for sale. Say's Raj Sharma | Real Estate Broker | Brampton Real Estate

If there is no buyer feedback due to no buyer showings then that can be a telltale sign the home is overpriced.  If there has been plenty of buyer showings to the home but no offers have been made then the price can be a problem or the condition of the home could be a problem which in turn could be addressed with the proper price. Say's Raj Sharma | Real Estate Broker | Brampton Real Estate

Home sellers need to realize regardless of the value they put on their home, homebuyers will be comparing similar homes and pricing and determining whether a home’s price is too high or just right.  While homebuyers are not necessarily looking to get a great bargain that does not mean they don’t want value for their home buying dollar.  As a result by overpricing a home or not paying attention to pricing feedback home sellers will put themselves in a bind since larger price reductions will be needed the longer the home sits on the market unsold.

2.  Communication

Communication or lack thereof can be a deal killer. When homebuyers have questions that they want to be answered prior to making an offer on a home the lack of an answer or a good answer could cause them to move to a different home. 

While everyone has plenty going on in their life there is no excuse for a real estate agent/realtor to not be communicating fast enough with their home sellers. 

In these days and age of smartphones, emails and texts can be sent from many places around the world.  For the home seller’s real estate agent to not forward questions to home sellers for their input means they are costing their client’s money. Say's Raj Sharma | Real Estate Broker | Brampton Real Estate

As a home seller if you know an offer is soon to be presented you should make sure your real estate agent/realtor is delivering that order in a timely fashion and that you are aware of the deadlines associated with the offer. 

Often times homebuyer’s real estate agent/realtor use short time frames in order to put pressure on home sellers to make a decision quick.  Miss the deadline and the offer is no longer valid.  Lack of communication by the home seller or seller’s Realtor can result in an offer that never comes forward or expires due to a missed deadline. Say's Raj Sharma | Real Estate Broker | Brampton Real Estate

3.  Access and Showings

An inability for a homebuyer to access and tour a home for sale means your home may not get seen by the buyer who is ready to buy. A perfect example of this is buyers with a limited schedule or relocating buyers coming in from out of town to see homes for a few days. 

If those buyers never get to see your home for sale during the limited time they have then no offer will come from them. While showings are inconvenient to have your home on the market for a long time with no offer is more inconvenient.  Also inconvenient is the fact that the longer a home stays on the market the more likely price reductions (and large reductions at that) will be needed in order to get buyers interested enough to make an offer. Say's Raj Sharma | Real Estate Broker | Brampton Real Estate

With Homes, there is sometimes the desire to have time limitations due to the home seller presence and availability. Home seller must be flexible with the showings, so home buyers able to see the house as and when possible for them to see the house with their realtor.

Real estate agents who hold themselves out as luxury Realtors need to be ready to accommodate the needs of their clients which in this case includes helping buyers when they want to see the Home they have listed for sale. Say's Raj Sharma | Real Estate Broker | Brampton Real Estate

4.  Marketing

While improper pricing of a Home is one of the main ways to hurt the marketing of the home there are other ways that poor marketing will result in a home being left unsold. 

Many Homes are a sight to see in person and unless experienced in person most buyers won’t know the quality of the home, let alone see the attention to detail and exquisite amenities present.  Cell phone level or poorer quality pictures of a Home do just that. They deliver a poor expectation of a home in the buyer’s mind making it less likely they will want to visit in person. A home needs high-quality photos from high-quality photography equipment. Say's Raj Sharma | Real Estate Broker | Brampton Real Estate

Home also need to be captured in their full glory using video as part of a strong marketing plan.  Just as with photography for video high definition quality cameras should be used for recording the video.  Cell phone cameras just don’t have the ability to give a great video image, especially where the lighting is not perfect.  As a result, video taken with high definition quality cameras mean the videos are viewable and enjoyable to the buyers who will then be ready to take the next step and visit the home in person.  A video serves as a type of trailer to the main event movie which is viewing the Home in person.

Depending on the layout and landscaping of the property a home marketing plan should include aerial videos and photographs taken from a drone.  Aerial videos will help buyers see the wide-open land, the layout of the extra amenities (pool, tennis court, etc.), where the house sits in relation to the road and more.  Of course, if the Home is in a city with very dense housing then aerial photos and videos may not add much to the marketing message and could instead be distracting.  So, use aerial photos and videos where it makes sense. Say's Raj Sharma | Real Estate Broker | Brampton Real Estate

Offline marketing should also be paid attention to.  While the videos and photos of the Home need to shine online, there still needs to be offline marketing as well.  Offline marketing for Home includes using high-quality color brochures that buyers can take with them to remember the home after they visit and ads in local magazines and publications where luxury buyers are likely to see the ad.  Selling a home involves using multiple channels so while online marketing is critical so too is offline marketing to help attract the right buyer.

5.  Show Ready Home

A show ready home means that when buyers come in through the door there is no clutter, large quantity of collectibles, exotic art, family photographs and other items that make the home yours. Say's Raj Sharma | Real Estate Broker | Brampton Real Estate

The idea is to present the home in an as neutral light as possible so that the homebuyers have no trouble visualizing themselves living in the home.  Distracting décor, personal pictures, clutter and more can distract buyers and prevent them from seeing the real house and imaging their stuff in the home instead.

A home must not just be show ready at the time of taking the marketing pictures and videos of the home.  A home must be show ready every time a buyer is wanting to view the home.  Clutter should be put away, the house should be vacuumed, dusted, floors mopped and more to make the house look clean. 

While it is inconvenient to clean a home each and every time a buyer wants to visit it is much more inconvenient to have a home on the market for longer than it has to due to buyers not being interested enough in a home to make an offer. When it comes to selling a Home the looks and presentation do matter. Say's Raj Sharma | Real Estate Broker | Brampton Real Estate

6.  Motivation

Motivation is the most important one since if a Home seller is not motivated to sell the above-listed items don’t matter.  If you are not motivated to sell your home then, by all means, remove it from the market and continue to enjoy you have lived in for some time. 

On the other hand, if you are indeed wanting to sell the home then revisit the reason for selling your home and understand those goals again.  By knowing the reasoning behind the goals for selling your home you can refresh your motivation and move ahead with your plans to sell. Say's Raj Sharma | Real Estate Broker | Brampton Real Estate

Bottom Line

While your Home may not have sold the first time you had listed it for sale if your motivation to sell is still there then understand the areas noted above where improvement can be made.  By addressing the issues that will prevent homebuyers from falling in love with a home the home marketing can be restarted with the goal of selling and moving onto the next stage. Say's Raj Sharma | Real Estate Broker | Brampton Real Estate


Not intended to solicit properties currently listed for sale or individuals currently under contract with a Brokerage.


Information is deemed to be correct but not guaranteed.


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